There are so many channels you can use, but it all depends on who your targeted audience is. Well, if you are looking at B2B leads, trade shows are a great way to network and get leads. With the wide range of channels you can use for your B2B marketing, it is so easy to get overcome and invest budget and time for each. Well, B2B marketing differs from one type of industry to another, and each channel may work greatly for one but not for the other, some of the existing B2B marketing channels might not be as effective. Social Media Social media is a direct channel for conversations; it can definitely help you create more engagement between you and your consumers. For lead-to-deal conversion rate, social media came in strong at a third place right after referrals and company website. Find specific social networking sites work for you best. YouTube, Facebook, and LinkedIn might help you rank better, while Pinterest and Instagram allow you to present big ideas and bring the na...