How And Why Are Call Centers Important To Companies? Should you hire a call center service for your business operations? It is a common question among successful and high growth companies that need to expand customer service accordingly. Call centers operate with only one focus, which is effective interaction with current and potential business customers. Despite the rise of digital service and support channels, call centers remain an integral part of companies around the world. why? For one of them, almost 75% of customers prefer voice calling - via a phone call - to any other customer service channel. This is especially true when customers are dissatisfied. Additionally, 73% of clients "fall in love" with a company because of their experiences with friendly customer service representatives. Call centers are extensions of your brand and offer more opportunities to interact and attract loyal customers. It's also an addition to your marketing - 72% of customers ...