Why LinkedIn Is The Best For Sales And Marketing? There were 756 million LinkedIn users in the last year. These statistics are phenomenal, and so is the data and marketing potential that comes with them. Any business can improve its sales and marketing efforts by tapping into LinkedIn and building core followers through high-quality content. I am a massive advocate of social media and in particular, LinkedIn for both business and consumer marketing campaigns. Through LinkedIn, it is possible to build a strong network of individuals who can add daily value as well as help develop a sales pipeline. The best thing is that it’s completely free to use and is highly effective when used well for lead generation. LinkedIn is the best b2b social network to reach out to business buyers and connect with professionals in general and thus one of the major platforms in B2B social media. The network allows you to build a prospect list of who is ready to buy your product or services. How To F...