How And Why Is Google Maps Data More Important To Local Businesses? A new survey showed that Google Maps is clearly the leader when it comes to navigation apps. In fact, more than two-thirds of 73% of respondents said they use it more frequently than any other options. According to a survey report, Google Maps is 6 times more popular than the next most used navigation app, Waze. The app, which also owns Google, also has a credential rate of no more than 12% among respondents. Apple Maps is ranked third with an 11% credit rating and MapQuest is fourth with 8%. The purpose of the survey and report was to help companies understand the importance of mobile navigation applications to attract potential customers . As a small business, making your company available on Google Maps or another application allows your customers to easily find you on their mobile devices. As this survey indicates, Google Maps is the most widely used navigation app in the market. This means more of your c...