What Is Xing And Why Is It Most Important For B2B Marketing In German Countries? If you are running a business or plan to do business in Germany, Austria or Switzerland, you will sooner or later face Xing. In short, Xing is the German website equivalent to LinkedIn. It is an online business network platform that helps you connect with like-minded professionals, find new jobs, and exchange knowledge and get insights about your feed and interested groups. At this point, Xing has a network of about 16.4 million people in German countries. It’s still the most popular business platform in Germany. If you are a B2B company looking for potential customers or candidates for your business in German companies, Xing might be a way to reach these people. However, I’ve been running campaigns on both, Xing and LinkedIn , for an online B2B program and what I’ve seen is that the Xing have been much better in terms of engagement and customer generation among Germans. If you are a B2B company ...