What Is Email Marketing And What Are The Benefits Of Using It For Online Business? At its most basic level, email marketing is the use of genuine email lists to promote your business. It is used to build relationships with potential customers, keep existing customers informed and updated of your brand, offer coupons to encourage customer loyalty, and more! It is a direct form of marketing, similar to regular snail mail marketing, but email marketing is much more effective for your business and the environment because it is completely paperless! Some people think email marketing is outdated, but couldn't be more wrong. Email marketing has been utilized since shortly after the birth of the Internet.   It has evolved dramatically since then and is still an incredibly useful marketing tool . In fact, many businessmen argue that email marketing is now more important than ever. There's a good reason 85% of US retailers consider email marketing one of the most effective custom...