Social Media Platforms and Their Effects in Leads Generation Process  Improving B2B lead generation process involves integrating a number of different marketing methods. You can use Facebook, Google, Bing, Twitter, and Linkedin to  generate Lead for your business to engage customers. Companies often find it difficult to track their marketing efforts in a consistent way, and as a result, fail to take advantage of some powerful opportunities that can generate a large number of leads. Technology is always advancing and marketing continues to advance with it. Targeted LinkedIn marketing is an excellent way to increase lead generation for any company looking to improve the quality of potential customers as a result. If properly organized, it will create the right leads from the right business sectors and help increase your company's perspective and actual customer base. Unfortunately, LinkedIn and Facebook deny access to bots in their robots file which means, you cannot ...