Which Social Media Platform Is The Best For Lead Generation In German Speaking Countries? B2B decision-makers are increasingly accessible online. I will show that which social media platforms make sense for B2B marketing in German countries. Social media channels are becoming increasingly important for B2B marketers : As evidenced by a Google study, more than half of B2B decision-makers prefer social media channels for lead generation who gets a great deal of information online before making purchasing decisions. Most of them are also active on social networks: According to a survey by Social Examiner , 91 percent of B2B marketers use Facebook, 79 percent are members of the LinkedIn Career Network and 70 percent use Twitter. But when we talk about the best generation channels in German countries, we cannot forget Xing. Xing is one of the leading social media channels for opportunities in Germany, Switzerland, and Austria. Xing users in German-speaking countries ( Germany, A...