What is B2B lead generation?

Before going into the process of B2B lead generation, one thing you needs to understand is lead generation itself. In marketing terms, lead generation can be defined as the initiation of consumer interest. There are three primary reasons for generating leads-

1) e-newsletter list acquisition

2) list building

3) sales leads

The two main kind of marketing strategy to generate leads is inbound marketing and outbound marketing.

In B2B you will target people who are related to your industry. For instances, if your brand belongs to the lifestyle industry, you will generate leads by targeting businessmen from the lifestyle industry and not from the IT sector.

Lead generation is imperative for both B2B and B2C industry. The most prominent difference between the two is that B2B lead generation targets other brands and businesses as customers, it is more business-oriented.

In recent years there are a lot of tools available for sales leads and B2B leads. But no one is more efficient and targeted to the search, except the one I used personally LinkedIn Company Extractor.

This tool helps you to make good quality B2B leads for your business.

Its Basic account gives you the facility to extract 100 profile leads a day.

Using this tool you can extract the Quality Leads from LinkedIn.

If You are Looking For Sales Leads I refer you to use LinkedIn Sale Navigator Extractor.

You can download these tools from Ahmad Software Technologies

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